OFL
Copyright 2023 The Hedvig Letters Project Authors (https://github.com/KanonFoundry/HedvigLetters)
This Font Software is licensed under the SIL Open Font License, Version 1.1.
This license is copied below, and is also available with a FAQ at:
https://scripts.sil.org/OFL
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SIL OPEN FONT LICENSE Version 1.1 - 26 February 2007
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PREAMBLE
The goals of the Open Font License (OFL) are to stimulate worldwide
development of collaborative font projects, to support the font creation
efforts of academic and linguistic communities, and to provide a free and
open framework in which fonts may be shared and improved in partnership
with others.
The OFL allows the licensed fonts to be used, studied, modified and
redistributed freely as long as they are not sold by themselves. The
fonts, including any derivative works, can be bundled, embedded,
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names are not used by derivative works. The fonts and derivatives,
however, cannot be released under any other type of license. The
requirement for fonts to remain under this license does not apply
to any document created using the fonts or their derivatives.
DEFINITIONS
"Font Software" refers to the set of files released by the Copyright
Holder(s) under this license and clearly marked as such. This may
include source files, build scripts and documentation.
"Reserved Font Name" refers to any names specified as such after the
copyright statement(s).
"Original Version" refers to the collection of Font Software components as
distributed by the Copyright Holder(s).
"Modified Version" refers to any derivative made by adding to, deleting,
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"Author" refers to any designer, engineer, programmer, technical
writer or other person who contributed to the Font Software.
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Permission is hereby granted, free of charge, to any person obtaining
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Software, subject to the following conditions:
1) Neither the Font Software nor any of its individual components,
in Original or Modified Versions, may be sold by itself.
2) Original or Modified Versions of the Font Software may be bundled,
redistributed and/or sold with any software, provided that each copy
contains the above copyright notice and this license. These can be
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5) The Font Software, modified or unmodified, in part or in whole,
must be distributed entirely under this license, and must not be
distributed under any other license. The requirement for fonts to
remain under this license does not apply to any document created
using the Font Software.
TERMINATION
This license becomes null and void if any of the above conditions are
not met.
DISCLAIMER
THE FONT SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND,
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README
# Hedvig Letters
Hedvig is a Scandinavian insurance company providing a predictable insurance experience for the next generation. Kanon Foundry was tasked to create a family of typefaces in collaboration with their in-house design department as a way to improve the visual experience of the brand. The idéa was for the typeface to reflect Hedvig’s brand philosophy; To embrace the mistakes we make as humans.
The result was the typeface-family Hedvig Letters. It consists of three fonts; two serifs, and one sans.
The serifs; Hedvig Letters Big & Small was designed to balance the punchy and honest copy they use, with the responsibility and comfort they provide when they handle whatever trouble you get yourself or your stuff into.
The serif comes in two optical weights, and are named accordingly to where they are meant to be used; Hedvig Letters Big for the big print, and Small for the finer applications.
Hedvig Letters Standard is the sans style that takes the role of the work-horse typeface in Hedvig’s visual toolbox.
The way we approached the concept was to imagine the letters from a “non-type-designer” point of view. We realized that the optical corrections we usually apply to a typeface are a method of fooling the eye into perceiving certain shapes as balanced or aligned, when in reality — it’s not. In other words, we trick the eye into thinking something is perfect when it’s not.
So to embrace the mistakes, or in this case the imperfections — we decided not to apply this kind of corrections, where the letterforms allowed it. And this resulted in a typeface where some letters have a slightly odd, yet characteristic look that effectively communicates Hedvig’s design philosophy.
## Building the Fonts
First step is to install gftools in a virtual environment —anywhere but preferably in your local clone of the repo, and not in a (i)cloud:
```
$ python3 -m venv env
$ source env/bin/activate
$ pip install gftools
````
For that you need of course to have Python already installed. If you have doubt about how to use a virtual environment and gftools, check this chapter of the Google Fonts Guide: https://googlefonts.github.io/gf-guide/tools.html
Then, you can build the fonts with these commands:
```
$ cd path/to/sources
$ gftools builder sans.yaml
$ gftools builder small.yaml
$ gftools builder big.yaml
````
Make sure you always activate the virtual env beforehand, each time you want to build: `$ source env/bin/activate`
## License
Hedvig Letters is licensed under the SIL Open Font License v1.1, see [OFL.txt](OFL.txt) for details.
## About Author
Kanon Foundry is a digital type foundry established in 2019 by Alexander Örn and Tor Weibull in Malmö, Sweden. We make retail and custom typefaces with an approach based on research and conceptual thinking.
